The construction of an Online Store (Eshop) is a Project that requires the involvement of many specialties. The Web Designer you will turn to is not just the craftsman who will build your Eshop for you, but the project management of the project. The Eshop you want to build is the digital home of your business. As in a normal house, here too many specialties will have to be coordinated in order to achieve and deliver the desired result to the customer.
The specialized professionals involved in the construction of an Eshop do not simply work under the supervision of the Web Designer, and in isolation from each other. Many times they are required to cooperate with each other.
Which professionals are involved in building an Eshop?
Web Designer
Undertakes the basic design of the Eshop. They are the architect of the project because they specialize in information architecture. The Web Designer determines what goes and where. In most cases, they are also the project manager of the project.
Web Developer
They are the technician of the project. They build the store based on the Web Designer’s instructions. In many cases, the Web developer and the Web Designer can be the same person. This depends on the project’s requirements. After the project is delivered, the developer continues to maintain the Eshop: They upgrade and update its software, fix technical errors and make sure every feature works as it should.
Hosting Provider
An Eshop is a set of files stored on a computer located in a Datacenter. The provider ensures that the specific computer works properly, is secure, and has the necessary resources for the Eshop. To host an Eshop with a provider, an annual contract is required, which explains the characteristics of the Datacenter and the provider’s services.
Graphic Designer
The graphic designer designs the eshop’s online brand. They design the logo and dictate the color palette that will be used across the entire eshop. They also define text fonts and text sizes. Once the Eshop is past the development stage and enters the promotion stage, the Graphic Designer works closely with the Social Media Manager. They edit photos to be used in Social Media campaigns and design stylish emails for email marketing campaigns.
Photographer
If you have suppliers, they will probably be able to provide you with professional photos of your products. But if you produce your own products, then you will need a professional photographer to photograph them, edit the photos and deliver the best visual result. Remember that good photos generate sales.
Copywriter
They undertake the writing of most of the texts on the website and optimize them so that the Eshop appears in more user searches (so-called SEO). Examples of such texts are product titles and descriptions, homepage texts, and blog texts. The Copywriter makes sure that the store’s texts entice the customer to make a purchase.
Translator
If you wish to have a store in more than one language, then you will need to take care of the translation of your store texts and products.
Data Entry Specialist
They undertake the introduction of the products into the system. This process can take a lot of time, especially if you produce your products yourself. The languages of the store are also an important time factor. If, for example, your store is bilingual (Greek and English), this means double registration, as each product must be registered in the system first in Greek and then in English.
Lawyer
Undertakes the writing of legal texts concerning the store and those who deal with it.
Social Media Manager
Takes action after the Eshop is delivered to its owner. Responsible for the promotion of the Eshop on Social Media and search engines. Builds the store’s Social Media accounts and creates Google ads. Creates Social Media content and promotional Email Marketing campaigns with the goal of increasing online traffic to the store and increasing sales. It studies the characteristics of the public visiting the store and draws useful conclusions for future business decisions. Finally, he responds to users’ messages on Social Media and manages cases of crises.
Each professional contributes in his own way to the construction of the Eshop. This is why the coordination of the project by the project manager is important in order to deliver the desired result to the client.