Advertising on Facebook can boost your business in a variety of ways and can be more preferable than Advertising on Traditional Media. Here are few reasons:
It is cheaper
If you want to reach your target audience through radio or TV, you need to have a relatively high budget. Ads on Facebook are way cheaper and usually more effective.
It is more interactive
When you advertise your business in traditional media, it takes more time for your target audience to “engage”. Facebook ads use “call to action” buttons, to help a potential customer get in touch with you on the spot. For example, if a potential customer sees your ad in his phone, he can click the button with your phone number and call you. He doesn’t have to memorize a number, just as he should, with radio ads.
Everyone is using Facebook
Facebook has reached over 1 billion users worldwide. That means that almost every one of your potential customers is there. People use Facebook for more than an hour on a daily basis. Most of Facebook users use it every day. By using Facebook Ads you are appealing to an audience which is practically “always wired on” and ready to receive your message.
Word of Mouth is powerful
Facebook is all about liking and sharing. If an existing customer sees your ad and shares it with his friends, you ad has more potential. Think about every time your friends recommend you product or a service, because they have used it in the past. Their message is very powerful because it comes from people we trust.
It is more effective
Facebook ad tools give you the ability to target the audience effectively. You can target your audience by location, age, gender, interests and behavior. This means that you save money by reaching only those who would be interested in your business.
And flexible
With Facebook Ad tools you can create multiple ads and test their performance. You can then choose the ones that perform the best and dismiss the rest. This is very useful if you have a campaign and want to test few ads with variations in text, images or video.
Audience is engaging
You target audience can comment on any of your ads and ask further information. You can use this opportunity to answer questions and create a stronger “bond” with them. Potential customers highly appreciate when their questions are answered and are more likely to share your message with their personal networks on Facebook.
More and more users prefer to use Social Media, than traditional ones, to get informed. And since everyone is carrying a mobile phone, Facebook ads are more able to reach their targeted audience than their media counterparts. If you want to acquire more customers, you should definitely reach your audience on Facebook by using Facebook ads.
