The term “above the fold” in Webpages, is the content you see immediately when you access a website, without scrolling. The content that is visible after scrolling, is considered “below the fold”.
The term originated from folded newspapers. The “above the fold” content consists of large headlines and images to quickly catch the reader’s eye, so he can buy the newspaper and read the rest of the story.
So what should a website visitor see above the fold? The answer is subjective but there are some best practices.
Ideally, the visitor should see crucial and eye-catching information, which would help him understand what your business is about and explore further. Such information can be your company’s message, its logo, some headlines, and the website’s menu.
