A website built on WordPress is packed with some basic blogging features. You can write posts, add media, moderate comments, user a ready-made template, etc.
What if we want to add more features? Is that possible?
The answer is an affirmative YES. We can add more features to our WordPress website by installing additional applications – just like we do on mobile phones. Those applications are called “plugins”.
Specifically, today there are more than 56,000 available plugins that you can activate on your website to add more features.
Most of these plugins usually come in 2 versions:
A) The free version offers the requested features with limited settings.
B) The PRO version allows more control over those features.
Also, some plugins are Premium, which means they are not available for free.
All plugins, free, Pro, or Premium, are developedby different companies. You can find numerous plugins that enhance your website functionalities such as:
– Create advertising campaigns through your website
– Send newsletters to your registered users
– See traffic statistics
– Create groups for your visitors
– Add visual effects
– Install a communication system through messages with customers (live chat)
– Launch pop-up promotional messages on specific pages of the website
– etc.
Your options are practically limitless! All you are required to do is outline your website needs in the first meeting with the Web Designer. Explain clearly:
a) What do you want the visitor to be able to do on your website? E.g. join a group? Express interest in a seminar? Make an appointment?
b) What do you want to be able to do as an administrator on your website?
The Web Designer will then conduct market research to select, install and configure the best applications that meet your needs.